“If you fail to prepare, you’re prepared to fail.”
~ Mark Spitz
Nike’s motto “Just do it” is certainly extremely appealing to the entrepreneur, eager to launch his/her business or next disruptive idea. The lack of action behind preparation apparently sounds counter-intuitive to the many small business owners who never ever write a business or strategic plan.
Don’t be afraid to “look under the hood”, test your theory, scrutinize it and learn from what more experienced professionals have unearthed, to increase the odds of your business succeeding.