As the business’ founder, you understand your product/service better than anyone else. No one has the same passion and enthusiasm. Too often, entrepreneurs have so much love for their business that it’s easy to forget that it’s the customer’s needs, not their own, that they must satisfy.

Learn from your customers what makes you unique in a world of homogeneous competitors

(cf. Strategic Marketing: 5 Steps To Identify, Attract and Close New Customers)

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