3 Lessons from Starbucks’ Red Cup ‘Controversy’

Starbucks, one of the largest and most visible corporations in the world, is again in the crosshairs of haters everywhere — or at least on social media. Fresh off recent controversies, such as last year’s pumpkin spice controversy or this year’s widely criticized RaceTogether campaign, the newest dissension seems to be far less contentious, though no less visible.

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