How to Build an Enduring Business During a Time When Businesses Don’t Endure

Writer Bourree Lam posed an interesting question: “Will firms live as long as they once did?” to which he answered, “It seems not: Richard Foster, a lecturer at the Yale School of Management, has found that the average lifespan of an S&P company dropped from 67 years in the 1920s to 15 years today.

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