This Guy’s Marketing Stunt Was So On-Brand That We’re Actually Writing About It

Gihan Amarasiriwardena, who trained in engineering at MIT, likes to run his apparel company, Ministry of Supply, like a tech company. When Fast Company last checked in on him, Amarasiriwardena was articulating a philosophy of apparel design that closely resembled that of tech design: rapid prototyping, constant iteration, A/B testing of products, and so on.

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