Don’t Tell Me About The Labor Pains, Show Me The Baby!

Don’t Tell Me About The Labor Pains, Show Me The Baby!

When you are an entrepreneur, you find yourself having to tell your story over and over. Traditionally we have been taught to master an elevator pitch, which certainly has its time and place. When dealing with investors, you have to paint them your master piece, your Sistine chapel! Don’t let them guess or work hard to get to it. Many entrepreneurs are so focused on their mechanism, their how-they-do-what-they-do, that they fail to show them the baby! A great framework to help you articulate your story is Joseph Campbell’s Hero’s journey. It involves a protagonist who goes on an adventure, wins a decisive victory after a crisis, encounters some more challenges and eventually returns home, transformed. Sounds familiar? From Finding Nemo to Star Wars, you find this narrative in classic literature, movies and even religious texts. Now, don’t get carried away! You are not writing a Hollywood production! Your business plan, pitch deck, etc. still need to be in an investor-grade format (cf. From MVP to VC: Strategic non-starters and how to avoid them).     Investors want to know who you are: The first step in the Hero’s journey is the “ordinary world” where you learn details from the hero’s ordinary life before he starts on his adventure. It anchors the hero as human and gives us a chance to connect. Translated to business: Who are you? Who are the members of your management team? And how will your experiences aid in your success? Are you trustworthy? Are you coachable?   Investors want to know why did you get started: That is the second step “the call to...
Five Trends in Agritech Innovation in India to Watch Out for in 2017

Five Trends in Agritech Innovation in India to Watch Out for in 2017

Five Trends in Agritech Innovation in India to Watch Out for in 2017 – AgFunderNews Editor’s Note: Hemendra Mathur is agribusiness investment lead and venture partner at Bharat Innovations Fund, a new $150 million early stage fund with a focus on agtech, cleantech, health-tech and enterprise-tech ventures. Mathur previously worked at SEAF India Investment Advisors and Yes...
Eight VCs’ Predictions On The Year Ahead In Innovation

Eight VCs’ Predictions On The Year Ahead In Innovation

Eight VCs’ Predictions On The Year Ahead In Innovation Like most of the globe, the tech world had a peculiar 2016. Last year, phones blew up, half a billion people lost their sensitive information, “fake news” expanded its reach on Facebook, and more than a few Pokémon hunters found themselves in hospital...
The Case Against Startups Raising As Much Money As Humanly Possible

The Case Against Startups Raising As Much Money As Humanly Possible

The Case Against Startups Raising As Much Money As Humanly Possible Editor’s Note: This story contains one of our 10 Best Business Lessons of 2016. Click here to read the full list. “Necessity is the mother of invention,” the saying goes. But what happens when inventors start imagining their necessities are far greater than they are? That’s a question that more entrepreneurs should consider...
How a Local Company Increased Their Revenue By 250+ Percent In 18 Months

How a Local Company Increased Their Revenue By 250+ Percent In 18 Months

An Interview with André F. Wilson from Altima Business Solutions by Rex Parry, The B2B Radio Show, KFNX 1100 http://www.altimabusinesssolutions.com/wp-content/uploads/2016/12/b2b-andre-seg-raw.mp3   This interview was aired this past summer on Rex Parry, The B2B Radio Show, KFNX 1100.   Transcript: Parry: Welcome back to the show everybody. It’s called the business to business network show. If you just happen to turn on your radio we are talking business, politics, economics, and we cover all kinds of different subjects. Our next guess is André. Give us your last name and introduce yourself please: Wilson: André Wilson, the “money man”. Parry: And give us an idea of the organization, your company, describe what you guys do. Wilson: Altima Business Solutions, we are a full-service management consulting firm. We take companies from what’s now to what’s next. We provide Strategy. We provide Financial Management services, CFO and controller, Capital, access to capital, that’s what myself and my team does. Sales, we design, implement and execute marketing strategies, and execution without accountability is for not so we put together advisory boards to hold management accountable. Parry: Introduce the members of your team and give us a little bit of their background Wilson: Yes. Carine Dieudé, she is our Strategy Director. She is also a Partner. Her and her team focus on processes, efficiencies, strategy, strategic planning. Roy Stover, he is a Partner as well. He is a CFO, formerly with GE, Trane Air-conditioning, and Sylvania Lighting International. He heads up the Financial Management (CFO, controller). Myself, I am the Managing Partner, myself and my team we structure and secure funding. Scott Conway, he is...