3 Smart Ways to Win More Sales

3 Smart Ways to Win More Sales

Whether you are just getting started or not, your sales are directly tied to the number of people you can reach who are genuinely interested in what you are selling. Winning more sales comes down to solving these three challenges. 1. Choose your customer If you reach more of the right people, you will get more clients! In business, 20% of your customers generates 80% of your revenues. It’s the 80/20 rule or Pareto Principle, named after Vilfredo Pareto, an Italian economist who found, in the early 1900s, that 80% of the land in Italy was owned by 20% of the population. This may come as a surprise, but this distribution occurs frequently in all areas of life. It is also an incredible tool to grow your business. So why spend energies on these target customers that will generate the least? By identifying the characteristics of your 20%-customers, you can focus your efforts on reaching people who match that profile. I’ll show you how to in the next steps.   2. Find their big problem The basic premise of business is to offer a product or service that people would pay for. In short, if you fix their big problem they will pay for it. Value is in the eye of the beholder! Do you truly understand what their pain is? When the first laser printer came out, as Hewlett-Packard was getting their new model to market, they realize that customers didn’t care about printing the most beautiful graphics. What they wanted above all was silence! Their big problem was that, at the time, existing printers were making such...
Impact-Driven Business Accelerator Seeks 5 Growth-Stage Companies

Impact-Driven Business Accelerator Seeks 5 Growth-Stage Companies

Altima Business Solutions is seeking second-stage startups for API10X spring accelerator program to help the most promising entrepreneurs make an impact. Focused on founders and their ventures, this concierge accelerator program offers one-on-one mentoring with experts and connections with Altima’s network of industry influencers, among other services. “Building a product and building a business are two different things. We focus on founders to help them understand what their next best moves are to build an impactful business” said Carine Dieudé, partner and strategy director at Altima Business Solutions. “It’s not just about the product, the service or the trade. Creating a company that has impact requires designing its business model and management systems to positively influence the results,” Dieudé said. Startups and small businesses, regardless of industry, that have already proven their concept and have traction are invited to apply for the 12-week impact-driven program, API10X, by March 30, 2018. API10X started as a summer accelerator program for Arizona State University for Venture Devils startups last May. Altima decided to start a similar program outside of ASU to help other promising companies with a wide range of expertise to solve their core problems and transfer wealth: more traction, more sales, and more profit. “The goal is to have promising companies get above the noise and be a success story,” Dieudé said. “ Altima Business Solutions, which was founded 18 years ago, supports business owners and entrepreneurs from decision-making to execution with On-Demand Executives and On-Demand Solutions in all five fundamentals of business: Access to Capital, Financial Management, Critical Path, Sales and Accountability. As a result, they transfer tangible wealth to...
An Inside Look at How Great CEO Communicators Create Presentations For Tech’s Biggest Stage

An Inside Look at How Great CEO Communicators Create Presentations For Tech’s Biggest Stage

5 Steps Top CEOs Follow to Create Dynamic Presentations While most employees are enjoying a holiday break, some conference rooms are buzzing with presentation designers, marketing professionals and executives who are preparing to take the stage at the giant International Consumer Electronics Show, CES 2018 in Las Vegas.As a communication advisor who has spent plenty of weekends in those conference rooms, I’ll reveal exactly how CEOs of the world’s largest tech companies are preparing to make a splash at the mammoth...
Tech Trends That Will Shape Marketing in 2018: Insight From CEOs, CMOs, CTOs, CIOs, CVOs, and Others

Tech Trends That Will Shape Marketing in 2018: Insight From CEOs, CMOs, CTOs, CIOs, CVOs, and Others

Tech Trends That Will Shape Marketing in 2018: Insight From CEOs, CMOs, CTOs, CIOs, CVOs, and Others What are the top tech trends that will impact marketing in 2018? To find out, I turned to experts in the industry–from CEOs to Chief Technology Officers to a Chief Video Officer and Chief Application Architect. What follows are prognostications regarding the tech trends that will matter most...
I Analyzed 147 Cold Sales Emails And 93.9% Of Them Sucked

I Analyzed 147 Cold Sales Emails And 93.9% Of Them Sucked

I Analyzed 147 Cold Sales Emails And 93.9% Of Them Sucked From bad mail merges to un-interesting subject lines to an utter lack of focus on WIIFM, I analyzed what makes bad cold sales emails suck so bad. 93.9% of the cold emails from business development / sales people are absolute and utter...