Marketing has the job of crafting messages that are most likely to resonate with your ideal customers. However, businesses often miss the opportunity to engage with their ideal customers. Tracking the wrong metrics, entrepreneurs confuse their most profitable customers with their current customer base or target market. The reality is that 80% of your customers generate 20% of your business. Only a small spectrum of current and potential buyers will just be better than others.
The goal of every business is to build a perpetually recurring revenue stream. The link between customer loyalty and true, sustainable, organic growth is well established. The day-to-day hustle of a business makes for an over-burdened schedule with little to no time for the management team to develop a strategic selling framework to align marketing expenses with their sales objectives.
Strategic Selling creates a durable cycle that allows businesses to drive sales, earn more profit per customer, and outperform their competitors by investing in the right marketing campaigns.
Right customers and right products or services attract, retain and secure repeat sales.