This Guy’s Marketing Stunt Was So On-Brand That We’re Actually Writing About It

This Guy’s Marketing Stunt Was So On-Brand That We’re Actually Writing About It Gihan Amarasiriwardena, who trained in engineering at MIT, likes to run his apparel company, Ministry of Supply, like a tech company. When Fast Company last checked in on him, Amarasiriwardena was articulating a philosophy of apparel design that closely resembled that of tech design: rapid prototyping, constant iteration, A/B testing of products, and so...
Forget the Extra Mile–Go the Extra Inch

Forget the Extra Mile–Go the Extra Inch

Forget the Extra Mile–Go the Extra Inch “Raise your hand as high as you can,” challenged bestselling author Seth Godin from the stage. Over a thousands hands shot into the air, fingers stretched to the ceiling. Then Godin prodded, “Now raise your hands one more inch.” With giggles, outstretched arms extended higher in perfect...
5 Fundamentals You Need To Plan For Your Business Growth

5 Fundamentals You Need To Plan For Your Business Growth

As an entrepreneur, you are constantly engaged in building your business and increasing your revenues. Here are 5  fundamentals you need to plan for your business growth: 1. Acquiring new customers We all have heard that people do business with people they know, like and trust. Yet to grow your business, you have to attract, convert and close new customers that do not know you and have no reason to trust you. “Anyone interested in my services” is too general of a statement. By targeting a specific audience, you are not excluding people, rather focusing your resources and energies at a higher level to attract a market that is more likely to buy from you than any others. 2. Honing in on your competitive edge When looking at your competitive advantage, you inevitably compare your products and performance to those of your competitors. Yet spinning your wheels searching for all the ways that you are “better” will not advance you very far. Your distinction is not defined by your competitors but by your best customers. These are the customers for whom you made a difference, for whom you were the only answer. Learn from them. 3. Undervaluing your product/service To grow their market share, small businesses often sacrifice their revenues by undervaluing their products/services to reach a wider audience. Such tactic requires patience and a lot of capital for no guaranteed success. A more sustainable route to build your business is to create more value for your customers by refining your unique selling proposition. 4. Learning new technology As an entrepreneur, you are constantly on the move, adapting to...

The Wanderlust Gene: Why Some People Are Born To Travel

The Wanderlust Gene: Why Some People Are Born To Travel There are some people who never feel the urge to leave the house. They’re content to stay in the city they came from, the couch they sit on, and the 360 degrees that immediately surround them. Then there’s the rest of us: the people who can’t sit still, perhaps meditate to Anthony Bourdain, and always keep their passports on them – just in...
Giving Thanks: 31 Inspiring Quotes About Thankfulness

Giving Thanks: 31 Inspiring Quotes About Thankfulness

Giving Thanks: 31 Inspiring Quotes About Thankfulness Whenever Thanksgiving rolls around, I know that it’s not always easy to be thankful for what you have. As an entrepreneur, I have to make payroll, meet with prospects, find the time to work on my next book, and try to fit in some time for my wife, daughter, and...