Want to Stay Ahead of the Competition? Get Virtual.

Want to Stay Ahead of the Competition? Get Virtual.

Want to Stay Ahead of the Competition? Get Virtual. Position yourself for growth in 2017-join us live at the Entrepreneur 360™ Conference in Long Beach, Calif. on Nov. 16. Secure Your Seat ” When “Pokémon GO” launched this summer, it got people talking — and not just about gym takeovers and Pikachus. The game’s popularity signaled the growing power of augmented and virtual reality...

4 Tips for Breaking Into an Industry You Know Nothing About

4 Tips for Breaking Into an Industry You Know Nothing About When Missy Tannen and her husband Scott founded their direct-to-consumer linens startup Boll & Branch in 2013, they knew virtually nothing about what it takes to launch an ecommerce brand. They only knew what they were after as consumers: high-quality, ethically-manufactured, organic cotton sheets from a trustworthy...
5 Fundamentals You Need To Plan For Your Business Growth

5 Fundamentals You Need To Plan For Your Business Growth

As an entrepreneur, you are constantly engaged in building your business and increasing your revenues. Here are 5  fundamentals you need to plan for your business growth: 1. Acquiring new customers We all have heard that people do business with people they know, like and trust. Yet to grow your business, you have to attract, convert and close new customers that do not know you and have no reason to trust you. “Anyone interested in my services” is too general of a statement. By targeting a specific audience, you are not excluding people, rather focusing your resources and energies at a higher level to attract a market that is more likely to buy from you than any others. 2. Honing in on your competitive edge When looking at your competitive advantage, you inevitably compare your products and performance to those of your competitors. Yet spinning your wheels searching for all the ways that you are “better” will not advance you very far. Your distinction is not defined by your competitors but by your best customers. These are the customers for whom you made a difference, for whom you were the only answer. Learn from them. 3. Undervaluing your product/service To grow their market share, small businesses often sacrifice their revenues by undervaluing their products/services to reach a wider audience. Such tactic requires patience and a lot of capital for no guaranteed success. A more sustainable route to build your business is to create more value for your customers by refining your unique selling proposition. 4. Learning new technology As an entrepreneur, you are constantly on the move, adapting to...

3 Tips to Keep Entrepreneurs Out of the Weeds

3 Tips to Keep Entrepreneurs Out of the Weeds – Entrepreneur Hideout “Successful entrepreneurs don’t let themselves get lost in the weeds,” said franchise consultant Pete Gilfillan. “Instead they know to focus on the big picture, always looking ahead and planning accordingly. That allows them to take advantage of opportunities and avoid...