The Virtue of Saying No

The Virtue of Saying No

By Adam Lashinsky for Fortune Data Sheet   The very best technology companies excel at saying no. This was, after all, the mantra of the late Steve Jobs, who liked to say that Apple said no to more good ideas than it said yes to. He prized focus and discipline almost as much as smooth edges and elegant presentations. With all the dealmaking hullaballoo going on right now in tech and many other industries, I got to thinking about the importance of saying no. After all, the M&A game is all about saying yes: Yes to combining, yes to doing more, yes to debt, yes to growth for the sake of growth. So it was that two nuggets of negation jumped out at me Monday night, both from a tech-industry conference that The Wall Street Journal is hosting in Southern California. Reed Hastings, CEO of Netflix, suddenly a showbiz-industry pipsqueak valued at a mere $55 billion, said his service would maintain its focus on entertainment. Netflix, which seemed batty when it started commissioning quality TV shows and the like after starting out as a DVD rental service, will eschew news and sports, said Hastings. (Read and watch coverage of The WSJ’s conference here.) Similarly, Satya Nadella, CEO of Microsoft, had a demonstrative response when asked about his company’s self-driving car strategy. No one would have thought to ask that question if Microsoft competitors Apple and Google weren’t both gaga over autonomous vehicles. Nadella’s car strategy, according to The WSJ’s estimable Greg Bensinger, is Azure, Microsoft’s cloud-computing business. Translation: Microsoft is saying no to this fad and instead will hope...
Tech Founders Still Don’t Believe Diversity Can Boost The Bottom Line

Tech Founders Still Don’t Believe Diversity Can Boost The Bottom Line

Tech Founders Still Don’t Believe Diversity Can Boost The Bottom Line The tech industry has historically struggled with diversity and inclusion, and while many founders acknowledge its importance, few have taken proactive steps to reduce bias and improve diversity in the workplace. According to their own diversity reports, 70% of Google’s staff are male, as well as 84% of Facebook’s tech team, while Twitter’s leadership is 72% white and 28%...

4 Online Marketing Predictions For 2016 And Beyond

4 Online Marketing Predictions For 2016 And Beyond It’? Fall ?f 2015, which means th?t ?n?t??d ?f going apple picking and carving pumpkins with the family, it’s t?m? to seriously consider the big m?rk?t?ng d?v?l??m?nt? th?t w?’ll see ?n 2016. Let me clarify something; this was definitely a significant year for commerce and marketing. P2P digital wallet Venmo continued...
Altima Business Breakthrough Academy: Strategic Marketing Workshop

Altima Business Breakthrough Academy: Strategic Marketing Workshop

Altima Business Breakthrough Academy: Strategic Marketing Workshop 5 Steps To Identify, Attract and Close New Customers Powered by Altima Business Solutions   You start a business to bring your life to the next level and often end up caught into the day to day nuances of running a business. If you’re in a business rut or having trouble advancing your business, “fake it till you make it” is no longer a badge of honor! Altima Business Breakthrough Academy, ABBA, is for you. It provides you with the fundamental steps, a solid foundation and a clear path to immediately increase sales. You will learn what it takes to build a successful business that’s going to support you, support your family and give you peace of mind and security about your future.   Who should attend? Solopreneurs, small business’ owners, managers, independent consultants, salespeople, business developers and marketers committed to top level execution.   About ABBA Strategic Marketing Workshop ABBA Strategic Marketing Workshop is a five (5) week course on providing a comprehensive, and executable action plan for making immediate sales to improve to your business’ bottom line. You may have heard of strategic marketing or you may even practice it in your business. But do you know how to drill down each step to maximize your revenues? Our instructors are business and marketing experts who have propelled hundreds of companies to the next level. They will share that experience with you and every week, based on the class’ teaching, you will be given an assignment to complete to ensure you deploy accurately the lesson you have learned. It will be critiqued by...