Recognizing When Change is Needed

Recognizing When Change is Needed

Recognizing When Change is Needed Hastings Entertainment has become another in a long line of major United States retail chains to bite the dust. Hastings’ long, drawn out death was inevitable. They hadn’t recognized when change was needed. Advances in technology (e-books, digital music and movies, streaming services, and online shopping) has altered what Americans shop for and how Americans...
Data Is Great, but It Won’t Tell You When to Pivot

Data Is Great, but It Won’t Tell You When to Pivot

Data Is Great, but It Won’t Tell You When to Pivot A big misconception about the market is that it’s controlled by marketers and the media. In fact, consumers control it. Great marketers, business people, and entrepreneurs just react to trends. It doesn’t matter whether Netflix’s latest show is your guilty pleasure or you think it’s a waste of time–the broader audience decides what’s...