3 Strategies to Make a Financial Difference in Your Business

3 Strategies to Make a Financial Difference in Your Business

Business owners and executives have long sought ways to improve their bottom line. Usually their energy is focused on how they can attract more customers to generate additional sales. However, working strategically is the key to immediately boosting the bottom line. Business strategy is not only about how to be more profitable tomorrow but also how to immediately march more dollars into your business and onto your balance sheet! These tactics will help your business grow in any kind of economic climate, recessionary or otherwise. Here are 3 Strategies to improve your bottom line today: Implement or Upgrade Your Systems and Processes. Systems and procedures are put in place to keep companies on course toward their profitability goals and to minimize surprises along the way. They provide a clear and consistent blueprint for how business is done on a daily basis and how decisions are made. Inefficient systems and processes are costly in terms of dollars, waste, rework, delays, resource utilization, whereas ineffective ones are pricey as well because they are not reliable. They don’t do what they are supposed to do. The first step is to go back to the fundamentals: ‘why’, ‘what’, ‘who’, ‘where’, ‘when’ and ‘how’ questions. The first question about any process/action is, why do it at all? Often many steps exist simply because of the status quo: ‘We have always done it that way’. The second question might be, why do we do it this way? Then, what is being done? What should be done? What can be done? When should it happen? And so forth. The second step is to not only look...
5 Biggest Obstacles Impeding Your Small Business Revenues

5 Biggest Obstacles Impeding Your Small Business Revenues

Congratulations! You have launched your business, which is an accomplishment in itself. Yet the work is far from over. As an entrepreneur, you are constantly engaged in building your business and increasing your revenues. You will encounter many road blocks. Here are the 5 biggest obstacles impeding your small business income: 1. Acquiring new customers We all have heard that people do business with people they know, like and trust. Yet to grow your business, you have to attract, convert and close new customers that do not know you and have no reason to trust you. “Anyone interested in my services” is too general of a statement. By targeting a specific audience, you are not excluding people, rather focusing your resources and energies at a higher level to attract a market that is more likely to buy from you than any others. 2. Honing in on your competitive edge When looking at your competitive advantage, you inevitably compare your products and performance to those of your competitors. Yet spinning your wheels searching for all the ways that you are “better” will not advance you very far. Your distinction is not defined by your competitors but by your best customers. These are the customers for whom you made a difference, for whom you were the only answer. Learn from them. 3. Undervaluing your product/service To grow their market share, small businesses often sacrifice their revenues by undervaluing their products/services to reach a wider audience. Such tactic requires patience and a lot of capital for no guaranteed success. A more sustainable route to build your business is to create more value...