3 Smart Ways to Win More Sales

3 Smart Ways to Win More Sales

Whether you are just getting started or not, your sales are directly tied to the number of people you can reach who are genuinely interested in what you are selling. Winning more sales comes down to solving these three challenges. 1. Choose your customer If you reach more of the right people, you will get more clients! In business, 20% of your customers generates 80% of your revenues. It’s the 80/20 rule or Pareto Principle, named after Vilfredo Pareto, an Italian economist who found, in the early 1900s, that 80% of the land in Italy was owned by 20% of the population. This may come as a surprise, but this distribution occurs frequently in all areas of life. It is also an incredible tool to grow your business. So why spend energies on these target customers that will generate the least? By identifying the characteristics of your 20%-customers, you can focus your efforts on reaching people who match that profile. I’ll show you how to in the next steps.   2. Find their big problem The basic premise of business is to offer a product or service that people would pay for. In short, if you fix their big problem they will pay for it. Value is in the eye of the beholder! Do you truly understand what their pain is? When the first laser printer came out, as Hewlett-Packard was getting their new model to market, they realize that customers didn’t care about printing the most beautiful graphics. What they wanted above all was silence! Their big problem was that, at the time, existing printers were making such...
Meet Lloyd Hopkins, One of the 6 ASU Venture’s Founders in the API2X Summer Accelerator

Meet Lloyd Hopkins, One of the 6 ASU Venture’s Founders in the API2X Summer Accelerator

For five weeks now, six ASU startups have been going through an intense entrepreneurial training. In joining the 8-week summer accelerator program, Arizona Prosperity Initiative 2X, API2X for short, at Skysong, they are taking a deep dive into their business and financial modeling, applying their learning as they go, and walking step-by-step their critical path. It will be a fierce Pitch Day on July 5! Throughout the summer, we will feature one of the ventures we are proud to collaborate with. This week, let’s meet Lloyd Hopkins, founder of Million Dollar Teacher Project, a not-for-profit organization. Million Dollar Teacher Project is making a difference in every classroom.  Their community based solutions create a positive environment within the school to inspire, motivate and attract amazing teachers committed to helping every student reach their potential. Lloyd, what is your background? I have been in the Phoenix area for over 20 years by way of Dallas/Fort Worth Texas.  I attended Maryvale High School on the West Side of Phoenix and graduated from Arizona State University with a degree in Nonprofit Leadership and Management May 2016.   Why did you start a non-profit organization? I have been working in the nonprofit sector for 17 years.  The majority of my work has revolved around education in different capacities.  I have spent time in the classroom as a teacher’s assistant, I have worked with organizations trying to reduce the dropout rate and combat the crisis of disconnected youth in the valley.  My desire to branch out on my own and create a nonprofit organization stemmed from my frustration with the education system as first a...

Meet Tyler Fellman, One of the 6 ASU Venture’s Founders in the API2X Summer Accelerator

On May 16, 2017 six ASU tech startups joined the inaugural 8-week summer accelerator program, Arizona Prosperity Initiative 2X, API2X for short, at Skysong. API2X takes founders from MVP to VC, walking them through each step to find their critical path to traction with in-depth, bi-weekly business and financial modeling, applied learning projects and 1:1 mentoring. Their intense entrepreneurial training will be tested on Pitch Day on July 5, when each entrepreneur will pitch their innovation in front of a panel of experts. Six more weeks to go! Throughout the summer, we will feature one of the ventures we are proud to collaborate with. This week, let’s meet Tyler Fellman, founder of Fellman Watch Co. Fellman Watch Co. is a startup company specializing in wristwatches designed for outdoor elements. Sourcing directly from the manufacturer, Fellman Watch Co. assembles in the US for high quality control and incorporates elements from luxury watches at an affordable price. Don’t miss out on the exclusive deals only available through Kickstarter, which will end on June 10! BACK THIS PROJECT NOW Tyler, what is your tech background? I have a technical background and a Mechanical Engineering degree from ASU. Through university and after graduation, I worked in the aerospace field. Most recently I was and engineer at Raytheon until I returned to ASU to pursue an MBA and MSE in Systems Engineering. In parallel to returning to university, I launched Fellman Design and Enterprises and our flagship product, Fellman Watch Co.   Why did you start a watch line? Something was missing. It started as a project four years ago when I could not...
3 Top Resources for DIY Entrepreneurs

3 Top Resources for DIY Entrepreneurs

A staggering 500,000 new businesses are started each month in the US alone. While less than twenty percent survive their first year, that still leaves over one million of new entrepreneurs every year. Amazon, Etsy, etc., have jumped on that increasing market for consumer products related ventures. But without outside funding, what can the rest of the DIY entrepreneurs do to advance their business? Here are three top resources we have here in the #yesphx entrepreneurial ecosystem in the metro Phoenix area. I am sure you can search for similar ones in your area.   PADT Design Days at CEI What if you could have access to experts in design and engineering? PADT Design Days at CEI brings the best product experts to help you improve the design, production, protection and commercialization of your innovations. Phoenix Analysis & Design Technologies (PADT) engineers will be available to offer one-on-one assistance with all your product development needs, and you can also meet with intellectual property attorneys, SBIR / STTR innovation grant specialists and more! This event takes place once a month at the Center for Entrepreneurial Innovation at Gateway College. Sign up and check it out here.   MAG Mapping Center Wish you could easily find local clients, competitors or partners? MAG interactive maps are one of the best keep secrets in the Metro Phoenix Area. Developed by the Maricopa Association of Governments (MAG), MAG Mapping Center is a collection of interactive mapping and analysis sites for public use, showing data ranging from demographic to employers to land use and more. Their features, queries capabilities and export capacities are vast and...

How We Select Startup Companies For API10X Accelerator

APPLICATIONS ARE NOW OPEN FOR 2017 API10X It is always exciting to create new success stories. Selecting the cohort of second-stage startup companies for the API10X is a bitter-sweet process. As exhilarating as it is to hear passionate founders share their dream, we will take only the ones with the most traction, most experienced teams, most advanced products, etc., making the selection not so easy. APPLY NOW! Here is how we run the selection process in five steps: 1. Application: All startups must apply online. At this stage, second-stage startup companies provide information about their company, their team, the problem, their solutions, etc. This is the first contact between the entrepreneurs and API10X accelerator, the first opportunity for our advisors to ‘meet’ you. You have only one chance to make a great first impression. Play To Win! Tips: To be taken seriously, fill out the form like a professional Be sure to fill all of the form Be concise and concrete. We want the right information about you and your team, not a sales pitch. Don’t lie Use all your media resources: video, social media links, websites, etc. Yes, we will click on founders’ profiles. 2. Interview: If you get to this stage it is because we have an interest in you. This interview is to magnify the information from the form and give you the opportunity to clarify certain points. We want to know more about you and your team, where you are at and what you are looking for. These interviews are a 20-min phone call with the team.  Some of the questions are: What is your company?...